For more information on the schedule, see the sessions below or
visit the CE website

30-Minute Thursday: There's an App for That: From Concept to Launch (webinar)
Thursday, July 23; 1 pm
Presented by: Angela Meyers & Dustin Hahn
.5 CE Credits

In April, the Waukesha County Federated Library System launched a mobile app for 1,000 Books Before Kindergarten.  Project manager of the UW-Milwaukee App Brewery, Dustin Hahn, and his student team worked side by side with representatives from the member libraries in Waukesha County to create an app that meets the needs of today's high-tech and on-the-go parents and caregivers. In this session, you will gain insight into what they learned during the development, testing and launch phases of the app. Hear about the process of developing this app from two perspectives—the librarian who wanted the app in the app store yesterday, and the developer - who had to figure out how to deliver it. 

Wisconsin Trustee Training Week
August 17-21, 2015
1 CE Credit per session

One speaker each day of the week will talk about issues facing Wisconsin public library trustees.
See the website for more information, including registration and speaker bios. 

Grassroots Meeting
Thursday, September 17; 12 pm-4 pm
Kress Family Branch Library
3.5 CE Credits
Our annual meeting will feature Marge Loch-Wouters, children's librarian extraordinaire (now retired!), who will share ideas and resources from her six years of creating fun, simple, developmentally-appropriate storytimes.  Come prepared to learn, share and participate in an interactive presentation.

Lunch is included! 

Senior Moments: Event Planning for the Mature Audience (webinar)
Tuesday, September 22; 1 pm
Presented by: Mallory Arents
1 CE Credit

The hardest part of aging isn't always declining health, but often a loss of shared
connectedness and community spirit. Feeding seniors' curious minds and encouraging them
to meet one another is a direct investment in your community's health. From line dancing to
origami, painting to hip hop lectures, seniors will try it all! Learn how to create and market
fresh events while targeting this mature group.

Tomorrow's Transformations: 5 Trends That Will Change the Face of the Public Library (workshop)

Friday, September 25; 9 am – 2 pm
Presented by: Jamie LaRue, Library ConsultantBrown County Library, Green Bay
4 CE Credits

Libraries are actually pretty good about keeping up with change. But now, there are five trends that are
fundamentally challenging library relevance and presenting tremendous opportunities to make our
communities stronger. Are you ready for them?

Non-NFLS members will be asked to contribute $8 at the door. Includes lunch. 

Digital Habits of Public Library Members (webinar)
Wednesday, October 7; 1 pm
Presented by: Christi Farrar & Deidre Costello
1 CE Credit

EBSCO’s User Research team recently conducted an ethnography-style
project focusing on the digital habits of public library members, how the habits are formed, and the needs that
spark their searches. The team talks about the project, the research findings, how those
findings impact how they think about public library users, and how the findings can help public
libraries support their users’ evolving needs—reader, seeker, socialite, “informavore”!

Poverty Awareness Through Library Engagement (workshop)

Tuesday, October 13; 9:30 am – 3 pm

Shawano City-County Library, Shawano
4.5 CE Credits

This in-person workshop will focus on rural poverty that is custom designed for library directors and staff. Poverty Awareness for Community Engagement (PACE) presentations by a Shawano County UW-Extension agent will provide key lessons regarding poverty challenges and class awareness.
A former UWEX agent and PACE trainer who now directs the public library in Three Lakes will serve as a bridge between PACE concepts and the library environment. Participants will be guided to develop a palette of library-based and outreach action plans for community implementation. Outcomes will be
measured by survey instruments in a manner consistent with other CE events in the two systems.

NEWIL Super Symposium (workshop)

Tuesday, October 20; 1 – 5 pm
Kress Family Branch Library, De Pere
2.5 CE Credits

This afternoon will feature a virtual presentation, working in groups, a panel discussion and a chance to network with librarians of all kinds
in Northeast Wisconsin!

1 pm: Registration
1:30-2:30 pm: Visual Content: Level Up Your Social Media, Presented by Laura Solomon
Chances are, your library has been active in social media for a while now. You may be wondering how to
change things up, get more visual, and how to take more advantage of the platforms you're on. Even if
your library has been creating visual content, there are now guidelines that can help you to make that
content more effective. Get new tricks and tools that can boost engagement and make your library's
visuals stronger.

2:30- 3 pm: Small Group Discussion
3-3:15 pm: Break
3:15-4:15 pm: Multitype Panel Discussion
4:15-5pm: NEWIL Meeting
5 pm: Optional Social Hour

Creating a Marketing Plan for Your Library (webinar)

Thursday, October 22 & Thursday, October 29; 1 pm
Presented by: Jamie Matczak
1 CE Credit for each session

Marketing our libraries is more important than ever, but where do we begin? How does
marketing fit in with our library’s overall mission? This two-part webinar series will cover the
basics of creating a marketing plan for your library, including:

- What is a marketing plan
- What are goals and objectives
- How strategies differ from tactics
- Who to Target
- Marketing Mediums
- Evaluating the marketing plan

Due to limited space, this webinar is only available to NFLS and WVLS-member libraries.

Putting UX Into Customer Service (webinar)
Tuesday, November 10; 1 pm

Presented by: Talia Richards
1 CE Credit

Hear from a librarian at Springshare (the maker of LibGuides) about how to use its model for
customer service in your library. Drawing inspiration from real world
examples, Richards shares practical tips, strategies, and implementation techniques that illustrate ways in which
libraries can better integrate the user experience into their customer service model.
She’ll discuss how Springshare uses their own tools to provide the best possible customer service.
Best practices that have been extracted through successful interactions as well as those that
resulted in giant fails will also be shared. From email to Twitter and Facebook, she provides
actionable strategies that focus on the customer, customer experience, and a successful
outcome for all.

30-Minute Thursday: Using the Five Practices in Afterschool Programming (webinar)

Thursday, November 12; 1 pm

Presented by: Kymberley Pelky
.5 CE Credit

Play, talk, write, read and sing are the five practices of early literacy.
We gear these practices toward early literacy programming, but literacy is part of lifelong
learning. Some of these practices are not being used as frequently in school, especially play,
talk and sing. Kymberley will discuss using these practices as part of our afterschool
programming, while continuing the literacy and learning.

Content Marketing & Strategy: Getting Started (webinar)

Thursday, December 10; 1 pm
Presented by: Laura Solomon
1 CE Credit

If your library has been promoting itself online (blogs, social media, etc.), it has probably seen
very mixed results. Think it's time to make your library's online efforts more effective? You're
probably right. The majority of libraries often don't have a content marketing plan, and it
shows. The next, logical step is to start defining a content strategy, and learning how to
re-purpose your content for different platforms. Find out what people really want online, and
how to further content reach. Learn about creating and distributing valuable content to attract
and engage your library's audience. Move beyond advertising and promotion (which people
usually ignore), and start getting a better grip on what your library should be putting effort into,
and how to make that effort count.

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